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Multi-media

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Peter Masson

Abstract:

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Peter Masson

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Research Papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

 

June 15, 1992

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Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research Papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Peter Callius, Peter Masson

Company: Bucknull & Masson

June 18, 2003

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Citation

Callius and Masson (2003a, June 18). Multi-media. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/multi-media


Research Papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

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Citation

Mitra, S. (2008a, June 15). Using multi media measurement. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement


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Citation

Masson, P. (2004a, June 14). Multi-media. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement