Advanced search

Close

Search across

All documents

Research Papers

Research Reports

Webinars

Videos

Search by

Title

Content

Summary

Authors

Catalogues

Tags

Company

Find results that have:

The exact phrase

All these words

Any of the words

None of the words

Search per date:

Month

January

January
February
March
April
May
June
July
August
September
October
November
December

Year

1947

To

Month

June

January
February
March
April
May
June
July
August
September
October
November
December

Year

2025

Multi-media

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Peter Masson

Abstract:

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.

Peter Masson

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

June 15, 1992

Research Papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

Research Papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Peter Callius, Peter Masson

Company: Bucknull & Masson

June 18, 2003

PDF

The documents and videos are available for ESOMAR members only!

The documents and videos are available for ESOMAR members only!
To purchase research paper, industry reports and Research World magazine, please visit ESOMAR Publications store.
If you have question and/or feedback, please contact us at ana@esomar.org

Log in Browse as guest

Not an ESOMAR member yet?

Find out all the advantages of our members

Type	Title	Authors
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Advertising and marketing research (French)	Authors: Philippe De Vendeuvre
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees
	Market research for petroleum products in the automotive field	Authors: D. Leerentveld