Resources Library by ANA

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lee Weinblatt

May 1, 1994

The reliability of television audience ratings

Television audience ratings are extremely important for the evaluation of television programmes, stations and commercials. It is argued that, as a result of various sample and other characteristics of the Dutch people meter panel, daily ratings of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Arie K. den Boon

May 1, 1994

Quality methods, quality results!

For over thirty years, the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. Its purpose has been to understand and improve television audience measurement, in order to increase the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Nicholas P. Schiavone

May 1, 1994

Bringing the TV meters to the Gulf

The paper is divided in seven sections. The first section describes in brief the background of the UAE TV Meter System's implementation, outlining the size and the criteria followed in structuring the panel, as well as the period over which the...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Fady Rizkallah

January 1, 1994

Agencies' problems with advertisers in the Middle East

Agencies' Problems with Advertisers in the Middle East is the result of the application of BBDO's PDS  technology and is a sequel study to Advertisers' Problems with Agency Service in the Middle East, presented at the 1st ESOMAR/MERF/IAA...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Lance de Masi, Harout Krikorian

January 1, 1994

Experience of bringing multinational companies on shore

Unilever markets over 1000 brands of packaged consumer goods in seventy five countries. This activity accounts for three quarters of its global sales. Its well-tried market development strategy has been systematically applied to the Arabian Peninsula...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: R. Gopalakrishnan

Company: Unilever

January 1, 1994

Testing fragrances for personal products in the Middle East

In the Middle East, consumer testing of fragrances for personal products poses all of the same methodological problems as in other parts of the world, plus some particular problems having to do with the place of perfume in Moslem culture. The...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Ivor Shalofsky

January 1, 1994

Who is watching?

The world of TV is changing everywhere, majorly influenced by the advent of satelltites. This change increases competition between TV stations and as such has a major impact on TV audience measurement. Because of the increasing number of stations,...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Thomas Neumann

January 1, 1994

Advertising consumption in the Middle East

Advertising research in the Middle East is often literal and frequently promotes the production of safe, literal TV commercials. But is the Middle East consumer really so literal? Or so under-estimated? By means of investigating the relationship...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Gordon Milne, Ian Maggs

January 1, 1994