The multimedia wearable passive meter
Abstract:
Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters and diaries, we would currently still require a new measurement tool. In fact, by as early as next year, the current methodologies available for measuring audience attendance will most probably be inadequate for the job.
This could also be of interest:
Research Papers
Will the public ever accept a truly portable passive meter?
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Lee Weinblatt, Avery Gibson
June 16, 2003
Research Papers
Progress toward passive measurement of print
Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
June 15, 2004
Research Papers
Passive audience measurement
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lee Weinblatt
June 15, 1998
