The multimedia wearable passive meter
Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters and diaries, we would currently still require a new measurement tool. In fact, by as early as next year, the current methodologies available for measuring audience attendance will most probably be inadequate for the job.
- This could also be of interest