Resources Library by ANA

Eating patterns in the over-60 generation (French)

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Pierre Germain

June 15, 1989

High-touch research applied to fine fragrance development: The Poison case history

Our research, carried out in the US in 1984 one year before its launch in France, was to determine whether the POISON project was an ugly duckling made of conflicting elements or a winner with a future on the American market, in which case we were to...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Olwen H. Wolfe

June 15, 1989

Typology versus segmentation

Recently psychographic characteristics have become en vogue to typify and to describe groups of people. How fruitful are these psychographic variables, these personal values and value-systems to describe people and to explain behavioural differences...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay

Company: Unilever

June 15, 1989

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour

The objectives of this paper are two-fold: first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide. To this end, a survey of 352 cases of...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi

June 15, 1989

Customer service as a component of retailing strategy

This paper considers the issues involved in developing a customer service strategy concurrently with the overall strategy for the business. It takes the view that customer service is as important a component of the retail offer as is the merchandise...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: David Walters

June 15, 1989

Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy

It is increasingly recognised that the elderly represent a very large sector of the population and world demographic trends show that the percentage is constantly rising. According to the World Health Organization, in the year 2.000 the over 65's...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Maria Teresa Crisci

Company: DOXA

June 15, 1989

Adjustment of advertising to continually developing values: An operative model of analysis

The rapidly developing social and cultural scene is bringing about a parallel change in values, attitudes and life styles. This is reflected on the consumer's choice of products and brands. In Italy in particular the consumer is bombarded by a mass...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Graziella Messina, Franco Barbero

June 15, 1989

A data bank about the functioning of one urban area commercial appliance

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Michel Watel

June 15, 1989

A macro-simulation model of the cigarette market

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989