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Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014
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Citation

Baker and Chadwick (2014a, June 15). Après nous le déluge?. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge--8156


Videos

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley
June 15, 2014
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Citation

Parsons et al. (2014a, June 15). Going to the edges for inspiration. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration


Videos

How to get so much more from mobile

MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
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Citation

Wallbridge, C. (2014a, June 15). How to get so much more from mobile. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/how-to-get-so-much-more-from-mobile


Videos

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014
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Citation

Boumphrey and Rencher (2014a, June 15). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america


Videos

Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?
Authors: Danny Wang, Ruihong Tang
June 15, 2014
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Citation

Wang and Tang (2014a, June 15). Games as an emotionally driven experience . ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience-


Videos

Diamonds in the rough

Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether they are internal to your organization or external stakeholders such as actual customers, prospective customers, or distributors. Every person has unique...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Kip Creel
June 15, 2014
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Citation

Creel, K. (2014a, June 15). Diamonds in the rough. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/diamonds-in-the-rough


Videos

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
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Citation

Bharadwaj and Agrawal (2014a, June 15). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business-8184


Videos

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Patricia Flores, Stéphane Gautron
June 15, 2014
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Citation

Flores and Gautron (2014a, June 15). A disruptive value proposition. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/a-disruptive-value-proposition-8154


Videos

A year of inspiration

Celebrating Anna Alu, 37 years at ESOMAR.

Catalogue: Congress 2014: What Inspires?
Authors: Finn Raben, Dan Foreman, Anna Alu
June 15, 2014
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Citation

Raben, Foreman and Alu (2014a, June 15). A year of inspiration. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/a-year-of-inspiration