Abstract:

MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This presentation will outline how we’ve evolved in this space to respond to an ever-increasing appetite from clients for using mobile for the bigger questions they have. We will also go through real-life case studies of how even ‘simple’ integration, when ‘smart’, creates a resource more powerful than the sum of its parts. In doing so we hope to not only inspire but give practical guidance on best practice application of mobile data.