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Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004
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Citation

Betz, Klein and Ehrenhofler (2004a, June 15). Personal probability for print in a multimedia environment. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/personal-probability-for-print-in-a-multimedia-environment


Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004
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Citation

Baim and Higgs (2004a, June 15). Developments in the measurement of readership accumulation. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/developments-in-the-measurement-of-readership-accumulation


Research papers

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Author: Eric Melton
June 15, 2004
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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research papers

Stop writing reports!

The paper highlights and discusses successful alternatives to traditional research report writing in order to make qualitative research a better engine for decision-making. Three key factors for developing usable...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Lou Tierney
June 15, 2004
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Citation

Tierney, M. L. (2004a, June 15). Stop writing reports!. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/stop-writing-reports-


Research papers

Plan weekly, accumulate optimally

The authors recently analyzed the audience delivery and efficiency patterns of selected schedules for three different client planning scenarios. This analysis was undertaken in order to identify which of three analytical approaches would deliver the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Beth Uyenco, Craig T. Gugel
June 15, 2004
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Citation

Uyenco and Gugel (2004a, June 15). Plan weekly, accumulate optimally. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/plan-weekly-accumulate-optimally


Research papers

Qualitative effects of media on advertising effectiveness

This study presents a quantitative examination of the qualitative impact of print media, both newspaper and magazine, on advertising effectiveness.Previous research has identified 39 distinct qualitative experiences involved in reading magazines and...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Bobby Calder, Edward Malthouse
June 15, 2004
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Citation

Calder and Malthouse (2004a, June 15). Qualitative effects of media on advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-effects-of-media-on-advertising-effectiveness


Research papers

A fresh look at estimating readership frequency distributions

This paper focuses on the frequency approach to measuring both average issue readership and publications turnover/casualness rates, with an emphasis on the measurement of turnover (or casualness) figures, and finds a respondent's proportion of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine
June 15, 2004
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Citation

Morgan, Dorofeev and Levine (2004a, June 15). A fresh look at estimating readership frequency distributions. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/a-fresh-look-at-estimating-readership-frequency-distributions


Research papers

Mall media

This paper reports on the emergence of a new US mass medium in enclosed shopping malls. The substantial reach and national coverage of enclosed malls is empirically demonstrated in support of this mass media status.The quality of shopper traffic is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bill Moult, Barb Johnson, Beth Corbett, Jim Spaeth
June 14, 2004
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Citation

Moult, Johnson, Corbett and Spaeth (2004a, June 14). Mall media. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/mall-media


Research papers

Unleashing the power of place

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message.However, two principal issues limit demand for this medium. The first...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Howard Parry-Husbands, Sharyn Smith
June 14, 2004
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Citation

Parry-Husbands and Smith (2004a, June 14). Unleashing the power of place. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/unleashing-the-power-of-place