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Research papers

A new technique in matching and prediction (French)

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959
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Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction-french-


Research papers

Aided recall media research (French)

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to. discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/aided-recall-media-research-french-


Research papers

Attitude research and international advertising themes (French)

I shall begin by examining the psychological problems which have to be faced by those considering world advertising themes, and review the research that has been done on cultural differences in personality and motivation. This review of academic...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: John A. Downing
June 15, 1959
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Citation

Downing, J. A. (1959a, June 15). Attitude research and international advertising themes (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/attitude-research-and-international-advertising-themes-french-


Research papers

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
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Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain-french-


Research papers

Some implications of a recent study of the comprehension of television programmes

I should like first to mention a few provisional findings from some studies of the impact of particular television programmes on which I have been engaged in Oxford over the last four years, and then to consider their implications when it comes to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Joseph Trenaman
June 15, 1959
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Citation

Trenaman, J. (1959a, June 15). Some implications of a recent study of the comprehension of television programmes. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/some-implications-of-a-recent-study-of-the-comprehension-of-television-programmes


Research papers

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/forecasting-on-an-international-level


Research papers

Quantification in motivation research (French)

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
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Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-


Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959
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Citation

Godwin, D. (1959a, June 15). Some consideration in the application of market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/some-consideration-in-the-application-of-market-research


Research papers

The quantification of marketing factors (French)

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Eric Shankleman
June 15, 1959
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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-