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Aided recall media research (French)

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: David R. Aitchison

Abstract:

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to. discuss today. The I.P.A. National Readership Survey is a continuing survey, that is to say, fieldwork goes on continuously with each quarter's sample being a self-contained sample in itself. The survey has been carried out for more than three years now and well over 50,000 interviews have been taken, so that there is a considerable body of data to study.

David R. Aitchison

Author

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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research (French). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/aided-recall-media-research-french-