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The quantification of marketing factors (French)

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Eric Shankleman

Abstract:

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Eric Shankleman

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Research Papers

The quantification of marketing factors

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Eric Shankleman

 

June 15, 1959

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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors


Research Papers

Quantification in motivation research (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Emeric Deutsch

 

June 15, 1959

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Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-


Research Papers

Quantification methods

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Masahiko Sato

 

September 1, 1998

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Citation

Sato, M. (1998a, September 01). Quantification methods. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quantification-methods


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quantification-methods