Resources Library by ANA

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Judith Blundun, Christine Restall

June 18, 1980

Notes on scenario development for corporate planning

In developing scenarios, the four main areas generally considered are economics, technology, society, politics. Business is accustomed to relating the potential state of the economy to its operations in terms of business confidence; willingness and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Christine A. Ralph MacNulty

June 18, 1980

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Roger Sargood

June 18, 1980

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Alain de Vulpian

Company: RISC S.A.

June 18, 1980

Report of the working group

Report of the working group on the papers from Maggie Stanway and Yves Evrard.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Joop L. van Vliet

June 18, 1980

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People

Author: Brigitte Melzer

June 15, 1980

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

June 15, 1980

Journalistic developments in the use of opinion polls: Open discussion

Open discussion about the "Journalistic developments in the use of opinion polls".

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

June 15, 1980

Keynote address on opinion polls

Keynote address of the Seminar 1980 on Opinion Polls.

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Armin Grunewald

June 15, 1980