Abstract:
Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the conditions they live in. Thus one may not automatically think that the way children act is what they feel their needs are. As far as the real spare time situation as well as the actual needs of children are concerned ,it is necessary for researchers, society, and industry, with the target group of children in mind, to reorient their way of thinking.
Research Papers
Consumer behaviour of young people
Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Media reality of kids
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler
Company: iconkids & youth international research GmbH
October 22, 1997
Research Papers
The elderly segment of the Italian population
Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Paolo Anselmi
Company: GfK
June 15, 1989
