Resources Library by ANA

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!

Author: Finn Raben

June 15, 2016

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Neira, Jorge Fonseca

Companies: Dichter & Neira , The Coca-Cola Company

June 15, 2016

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Laurent Florès, Antoine Moreau

June 15, 2016

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Nick Coates, Richard Drury

June 15, 2016

Life inside a refugee camp: The humans behind the headlines

Opening keynote speaker.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Nils O'Hara

June 15, 2016

Setting the scene

Over the last 12 months ESOMAR has been involved in a number of different research initiatives which have looked to define and quantify the future of the research industry. Join us for a short overview of the results of each of these initiatives and...

Catalogue: Webinars 2016

Authors: Finn Raben, Elizabeth Norman, Lucy Davison, Simon Chadwick

June 15, 2016

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW

Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi

Company: Jigsaw Research

June 15, 2016

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2016

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

June 15, 2016