Resources Library by ANA

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets...

Catalogue: Congress 2016: #WOW

Authors: Maria Domoslawska, Alistair Goodman

Company: Research Now SSI

September 22, 2016

Global Prices Study 2016

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 20, 2016

Global Market Research 2016

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 20, 2016

Ceremony: YES (Young ESOMAR Society) Competition Winners

Winners of the ESOMAR YES Competition at Congress 2016.

Catalogue: Congress 2016: #WOW

Authors: Kristin Burr, Emma Kirk, Finn Raben

September 18, 2016

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016

Author: ESOMAR B.V.

September 15, 2016

Revue Française du Marketing (Juin/Juillet 2016)

La panique qui s' empare aujourd'hui du peuple anglais après la décision de quitterl' Union Européenne, à l'issue du référendum sur le Brexit, nous remet en mémoireles propos du journaliste et polémiste américain...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2016

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu

Company: InSites Consulting

June 15, 2016

The walking Z

Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Marco Gruhn, Kerstin Klaer

Company: AB InBev

June 15, 2016

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW

Authors: Vincent Lenne, Andy Brown

June 15, 2016