Abstract:
Over the last 12 months ESOMAR has been involved in a number of different research initiatives which have looked to define and quantify the future of the research industry. Join us for a short overview of the results of each of these initiatives and then join the discussion on what these results mean for the profession. Our first discussion will be on the ânext generationâ of researcher, and indeed, research company.
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Research Papers
Shifting the scene, shifting focus
Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
 
June 15, 1990
Research Papers
Setting advertising appropriations
Catalogue: Seminar 1978: The Business Of Advertising
Author: Gerald Eva
 
June 14, 1978
Research Papers
Expanding the domain of the agenda-setting function of mass communication
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
 
August 1, 1975
