Resources Library by ANA

Unlock the Value of Your Demand Spaces

In this presentation, we will explore how social trend intelligence is enabling leading brands to unlock the potential and maximize the return on their Demand Space investments by making them dynamic and actionable

Catalogue: Congress 2024

Author: Allison James

Company: Black Swan Data

October 1, 2024

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024

Authors: Cole Patterson, Michael Patterson

October 1, 2024

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024

Author: Ritanbara Mundrey

October 1, 2024

ESOMAR Foundation

Catalogue: Congress 2024

Author:

October 1, 2024

Unicorn, Wild Wisdom and the Ultimate Truth

Catalogue: Congress 2024

Author: Philipp Kristian

October 1, 2024

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

October 1, 2024

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024

Authors: Sandrine Morel, Delphine Vantomme

October 1, 2024

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024

Authors: Luiza Rossi, Romina Odorico, Tiago Cunha

October 1, 2024

Seeing the Light

QA

Catalogue: North America 2024 - Innovation

Author: Fiona Blades

Company: MESH Experience

October 1, 2024