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Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos

Client Conversations

Following the CLICK (client only) discussions held during the Congress, Liubov Ruchinskaya and Elaine Rodrigo take to the stage to share some of the headlines.

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Client Conversations. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/client-conversations


Videos

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
October 1, 2024
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Citation

Hodgson, Rude, Malloy and Aciene (2024a, October 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth--12641


Videos

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
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Citation

Verhaeghe, Troch, Misse and Van der Hart (2024a, October 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation--12643

Catalogue:
Author:
October 1, 2024
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Citation

(2024a, October 01). . ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org


Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024
Authors: Marta Bierca, Milena Morawiec
Companies: MindTheGap, WiseRabbit
September 23, 2024
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Citation

Bierca and Morawiec (2024a, September 23). She? He? They? . ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/she-he-they-


Videos
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Citation

Dandapani and Deng (2024a, August 05). Voicing the New Global Immigrant Realities. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/voicing-the-new-global-immigrant-realities


Videos
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Citation

(2024a, August 05). YES AWARD Winner. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/yes-award-winner


Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
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Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved November 01, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery