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Research reports

Golden Churn

Following preliminary research on Golden Churn new conceptand packaging J.W.T.have produced two storyboard commercials as a possibleadvertising campaign. They have also made modificationsto the pack designs for Golden Churn. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Golden Churn. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/golden-churn


Research reports

Project Venus

Previous research on the Venus project discloseddisadvantages of the sachet method of packaging andpresenting the product. Research has emphasized theimportance of family usage, and in this context, therehas been consumer criticism of the sachet. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/project-venus


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research reports

Research summary of results on 'Sea Cruise' and 'Party' television commercials

Collet, Dickinson, and Pearce has produced two commercialsfor Harveys Bristol Cream which we retransmitted duringthe 1972 Christmas period.The objectives of the research reported here were to examine'Sea Cruise' and 'Party' in order to determine how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research summary of results on 'Sea Cruise' and 'Party' television commercials. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/research-summary-of-results-on-sea-cruise-and-party-television-commercials


Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative research on Yardley sponsorship. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yardley-sponsorship


Research papers

Flexibility

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Peter J. Hayes
January 1, 1973
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Citation

Hayes, P. J. (1973a, January 01). Flexibility . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/flexibility-


Research papers

The use of telephone interviewing in industrial research

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: L. I. Gordon
January 1, 1973
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Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-research


Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i