Abstract:

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of information required 3. The people from whom the information is required; 4. The nature of relevant activity; 5. The use of the information. All of these things have a very real impact upon the kind of interviewing that is going to be right for any one study. What is important is not to make up rules of conduct which make it impossible to react with common sense to differing situations, but to make sure that we stay flexible enough to carry out the kind of interviewing that the job demands.