Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of information required 3. The people from whom the information is required; 4. The nature of relevant activity; 5. The use of the information. All of these things have a very real impact upon the kind of interviewing that is going to be right for any one study. What is important is not to make up rules of conduct which make it impossible to react with common sense to differing situations, but to make sure that we stay flexible enough to carry out the kind of interviewing that the job demands.
What is interviewer bias?
Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
Simulate to create a winner
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dirk Huisman
September 1, 1999
Ethology and the web
Catalogue: ESOMAR Net Effects 1999
Author: Andrew Jeavons
June 15, 1999
- This could also be of interest