The use of telephone interviewing in industrial research

Author: L. I. Gordon


This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.

L. I. Gordon


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF