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The use of telephone interviewing in industrial research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

Abstract:

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.

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