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The use of telephone interviewing in industrial research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

Abstract:

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.

L. I. Gordon

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Research Papers

The use of telephone interviewing in industrial market research

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Nicholas M. Rubashow

 

January 1, 1973

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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research Papers

The use of the telephone in industrial market research

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Max K. Adler

 

June 15, 1963

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Citation

Adler, M. K. (1963a, June 15). The use of the telephone in industrial market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-use-of-the-telephone-in-industrial-market-research


Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


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Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets