Abstract:
This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.
Research Papers
United Kingdom
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Lionel Gordon
 
October 1, 1981
Research Papers
Providing data just in time
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Johan Aucamp
 
June 15, 1994
Research Papers
The marketing of financial services to the corporate sector
Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Lionel Gordon
 
June 15, 1986
