This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.
Author: Johan Aucamp
June 15, 1994
Author: Lionel Gordon
June 15, 1986
- This could also be of interest