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The use of telephone interviewing in industrial research

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

Abstract:

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a wider research project or in certain types of fact gathering, and attitude and opinion studies, which require a short interview with easily defined respondents using an uncontentious questionnaire.

L. I. Gordon

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Research Papers

United Kingdom

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Lionel Gordon

 

October 1, 1981

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Citation

Gordon, L. (1981a, October 01). United Kingdom. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/united-kingdom


Research Papers

Providing data just in time

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Johan Aucamp

 

June 15, 1994

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Citation

Aucamp, J. (1994a, June 15). Providing data just in time. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/providing-data-just-in-time


Research Papers

The marketing of financial services to the corporate sector

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Lionel Gordon

 

June 15, 1986

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Citation

Gordon, L. (1986a, June 15). The marketing of financial services to the corporate sector. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector


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Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-marketing-of-financial-services-to-the-corporate-sector