Abstract:
The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics discussed were relevant to only a limited part of this wide market and care had to be taken therefore that discussions were as specific as possible .
Research Papers
Out of the darkroom into the daylight
Catalogue: ESOMAR Congress 1987
Authors: C. J. Dove, Christine M. Eborall
 
September 1, 1987
