Summary of discussions in group I

Author: J. Pike


The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics discussed were relevant to only a limited part of this wide market and care had to be taken therefore that discussions were as specific as possible .

J. Pike


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Research Papers

Research Papers

Research Papers

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