Summary of discussions in group I
Abstract:
The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics discussed were relevant to only a limited part of this wide market and care had to be taken therefore that discussions were as specific as possible .
This could also be of interest:
Research Papers
Summary of discussions in group III
Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Newlands
January 1, 1973
Research Papers
Summary of discussions in group II
Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973
Research Papers
Discussion group I
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: J. Barter
June 15, 1972
