Resources Library by ANA

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ellie Osborne, Oliver Roberts

Company: Join the Dots InSites Consulting

November 11, 2018

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Juliette Margerand, Sven Arn

Company: Happy Thinking People

November 11, 2018

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Arfa Syed, Tooba Kamil

Company: Kantar

November 11, 2018

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sarah de Caux, Andrea Sandor, Peter Latham

Company: Join the Dots InSites Consulting

November 11, 2018

Pan-European crowd sourcing puts innovation back at the heart of Europe's #1 workplace water and coffee provider

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation. Eden Springs needed a way to recapture the needs of the customer if...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Guy White, Jean-Marc Bolinger

November 11, 2018

Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Adrian Terron

November 11, 2018

Integrating digital conversations

 Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Ellie Osborne

Company: Join the Dots InSites Consulting

November 11, 2018

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Arfa Syed

Company: Kantar

November 11, 2018

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Carlos Ochoa, Ezequiel Paura

Company: Netquest

November 11, 2018