Abstract:
This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.
Research Papers
The new visual language of brands
Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
 
November 1, 2017
Research Papers
Is the future of conversation silent?
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sarah de Caux, Andrea Sandor, Peter Latham
Company: Join the Dots InSites Consulting
November 11, 2018
Research Papers
Build, measure, learn
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
 
September 4, 2017
