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The good old qual comes to rescue your digital spend!

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company: Kantar

Authors: Arfa Syed, Tooba Kamil

Abstract:

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.

Arfa Syed

Author

This is a long description of some author details.

Tooba Kamil

Author

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Research Papers

The new visual language of brands

Catalogue: Global Qualitative 2017: Back to the future

Author: Nick Gadsby

 

November 1, 2017

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Citation

Gadsby, N. (2017a, November 01). The new visual language of brands. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands


Research Papers

Is the future of conversation silent?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Sarah de Caux, Andrea Sandor, Peter Latham

Company: Join the Dots InSites Consulting

November 11, 2018

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Citation

de Caux, Sandor and Latham (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent--9473


Research Papers

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

September 4, 2017

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Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/build-measure-learn


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Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved August 08, 2022, from


https://ana.esomar.org/documents/build-measure-learn