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The good old qual comes to rescue your digital spend!

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company: Kantar

Authors: Arfa Syed, Tooba Kamil

Abstract:

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.

Arfa Syed

Author

This is a long description of some author details.

Tooba Kamil

Author

This is a long description of some author details.

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Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend-


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Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved July 12, 2025, from


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Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox