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The good old qual comes to rescue your digital spend!

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company: Kantar

Author: Arfa Syed

Abstract:

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the online data and derive digital campaigns for brands that have consumers at their heart.

Arfa Syed

Author

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Research Papers

The good old qual comes to rescue your digital spend!

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Arfa Syed, Tooba Kamil

Company: Kantar

November 11, 2018

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Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend--9489


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Videometrics to the rescue

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Yelena Idelchik, Amishi Takalkar

Company: NAILBITER Inc.

November 11, 2018

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Citation

Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue


Research Papers

Looking inside the Digi-Qual Toolbox

Catalogue: Latin America 2019

Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi

Companies: Fine, Itracks

April 7, 2019

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Citation

Weber, Mota and Antonacachi (2019a, April 07). Looking inside the Digi-Qual Toolbox. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox


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Citation

Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox