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Citation

(2024a, July 25). The Science Behind the Creativity. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


Videos
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Citation

(2024a, July 25). YES! It's Pitch Time!. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/yes-it-s-pitch-time-


Videos
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Citation

Gasperi, G. (2024a, July 25). Introduction to the Programme and Keynote. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/introduction-to-the-programme-and-keynote


Videos

ESOMAR Representatives Welcome

Sandy Casey, InnovateMR and Dan Fleetwood, QuestionPro

Catalogue: North America 2024 - Innovation
Authors: Sandy Casey, Dan Fleetwood
Company: ESOMAR
July 25, 2024
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Citation

Casey and Fleetwood (2024a, July 25). ESOMAR Representatives Welcome. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/esomar-representatives-welcome


Videos
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Citation

Ghosh and Gold (2024a, July 25). PacMachine. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/pacmachine-12449


Videos
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Citation

Brown, J. (2024a, July 25). Innovate Like a Rap Star. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/innovate-like-a-rap-star


Videos
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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


Videos
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Citation

Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/creative-catalyst


Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved January 09, 2026, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429