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When Gen AI meets Gen Z

Date of publication: July 25, 2024

Catalogue: North America 2024 - Innovation

Company: TATA Group

Author: Adrian Terron

Abstract:

Adrian Terron

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Research Papers

When GenAI Meets Gen Z

Catalogue: North America 2024 - Innovation

Authors: Adrian Terron, Swati Shankar

Company: TATA Group

August 5, 2024

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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


Research Papers

Inside the Gen Z Parental Mind

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-

Gen Alpha Unplugged

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January 1, 1970

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Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880


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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880