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The Science Behind the Creativity

Date of publication: July 5, 2024

Catalogue: North America 2024 - Innovation

Company: Warner Bros

Author: Itzel Abigail Rivera Suarez

Abstract:

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging technologies whose purpose is ranges from content creation, distribution and production, to performance measurement.

Itzel Abigail Rivera Suarez

Author

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The Science Behind the Creativity

Catalogue: North America 2024 - Innovation

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Company: ESOMAR

July 25, 2024

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Citation

(2024a, July 25). The Science Behind the Creativity. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


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The Science Behind the Creativity- Adding biometrical measurements to content

Catalogue: North America 2024 - Innovation

Authors: Alexander Nempeque, Itzel Abigail Rivera Suarez

Company: Warner Bros

July 30, 2024

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Nempeque and Rivera Suarez (2024a, July 30). The Science Behind the Creativity- Adding biometrical measurements to content. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity--adding-biometrical-measurements-to-content


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Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

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Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved June 23, 2025, from


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Rivera Suarez, I. (2024a, July 05). The Science Behind the Creativity. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/creativity-on-tap