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The Science Behind the Creativity

Date of publication: July 5, 2024

Catalogue: North America 2024 - Innovation

Company: Warner Bros

Author: Itzel Abigail Rivera Suarez

Abstract:

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging technologies whose purpose is ranges from content creation, distribution and production, to performance measurement.

Itzel Abigail Rivera Suarez

Author

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Citation

Rivera Suarez, I. (2024a, July 05). The Science Behind the Creativity. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity