Resources Library by ANA

Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"

Group discussion on the papers "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research" by Mr. Agostini and Mr. de Leve.

Catalogue: ESOMAR Conference 1960

Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman

June 15, 1960

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960

Author: Emeric Deutsch

June 15, 1960

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960

Author: Jan Stapel

June 15, 1960

Advertising research

This paper is intended to present the point of view of the users of Marketing Research. In this, particular instance, the user is a large oil company operating and marketing in Italy: Esso Standard Italiana. This is the case history of a very...

Catalogue: ESOMAR Conference 1960

Author: Enrico Zanelli

Company: ESSO

June 15, 1960

Advertising research (French)

This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for...

Catalogue: ESOMAR Conference 1960

Author: Sander de Leve

June 15, 1960

Motivation research in the field of distribution (French)

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR Conference 1960

Author: Emeric Deutsch

June 15, 1960

A new approach to readership surveys

The survey which the weekly Paris-Match and the monthly Marie-Claire placed with Dorset&Co in 1957 had as its object to measure the household expenses of their readers and to compare them with the average expenses of French households. Seen from that...

Catalogue: ESOMAR Conference 1960

Author: William Bishop

June 15, 1960

Methods of brand image research (French)

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960

Author: N. J. Squirrell

June 15, 1960

Distribution research

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960

Author: A. B. de Vos

June 15, 1960