Distribution research

Date of publication: June 15, 1960

Author: A. B. de Vos

Abstract:

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If it is not, we will find that distribution research will become the preserve of management or marketing consultants, whereas, in theory and in practice, it should be part of the general body of market research.

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