Resources Library by ANA

ESOMAR/GRBN guideline for online sample quality (French)

This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

June 15, 2015

Mobile messaging apps: 800+ million captive consumers for real time insight

This paper describes the learnings and insights gained by the novel use of mobile instant messaging app (WeChat) to collect consumer data. Snacking behaviour was recorded to learn how a combination of qualitative, quantitative and observational...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris, Siobhan Churchill

Company: MMR Research Worldwide Ltd

June 15, 2015

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Dirk Huisman, Robin de Rooij

Company: SKIM

June 15, 2015

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations

Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn

Company: Ipsos MRBI

June 15, 2015

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Chris Riquier, Matthew Smith

Company: KANTAR TNS Malaysia

June 15, 2015

The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini

Companies: DatosClaros - Octubre Research SA, Netquest

June 15, 2015

Radio Latin frequency

What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Juan Chasan, Orlando Riebman, Pablo Cibella

Company: StatMark Group, S.A.

June 15, 2015

Revealing favela & luxury

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015

The fascinating and frightening multiscreen consumer

The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Flávio Ferrari, Vanessa Mathias

Company: Ipsos MRBI

June 15, 2015