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Radio Latin frequency

Date of publication: June 15, 2015

Catalogue: Latin America 2015: Carnival of Insights

Company:

Authors: Juan Chasan, Orlando Riebman, Pablo Cibella

Abstract:

What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by applying voice as the linkng element. It may be enabled unidirectionally or bi-directionally. For the Radio Audience study subject of this research paper, the bidirectional voice-enabled interaction approach was applied throughout the entire data collection phase.

Juan Chasan

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Orlando Riebman

Author

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Pablo Cibella

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Chasan, Riebman and Cibella (2015a, June 15). Radio Latin frequency. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/four-week-radio-survey