Abstract:
On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed, market research can't add value and is passed over completely. Taking into account the following 5 trends, market research needs to be able to and can deliver immediate insights without detracting from the solidity of the results: -Need for evidence at the right price -Need for speed -Reality and Virtual reality intertwine -The 5x5 reality conditioning primary insights collection -The evolving role of the Customer Insight specialist
Webinars
Transforming data collection without paralysing your insights business
Catalogue: Webinars 2021
Author: Greg Dunbar
Company: Cint AB
July 8, 2021
Webinars
Making online samples more representative
Catalogue: Webinars 2021
Authors: Andrew Mercer, Jeffrey Henning
 
March 17, 2021
Webinars
Insights' Privacy Day 2021: Privacy outlook
Catalogue: Webinars 2021
Authors: Kim Smouter-Umans, Lisa Horwich, Amy Yeung, Reg Baker, Mike Cooke
 
January 28, 2021
