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The fascinating and frightening multiscreen consumer

Date of publication: June 15, 2015

Catalogue: Latin America 2015: Carnival of Insights

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Authors: Flávio Ferrari, Vanessa Mathias

Abstract:

The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of hardware computing, the number of transistors in an integrated circuit doubles every two years - a paradigm known as Moore's Law.

Flávio Ferrari

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Vanessa Mathias

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Ferrari and Mathias (2015a, June 15). The fascinating and frightening multiscreen consumer . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/from-consumer-connection-to-consumer-insight