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Research papers

Henry Brenner

HENRY BRENNER has been associated with several research companies, many of which he founded. These include NPD Research, Acker Retail Audits, McCollum/Spieiman, OPOC Computing, Marketing Evaluations, and Home Testing Institute, among others. He is a...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Henry Brenner
June 15, 1990
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Citation

Bartos and Brenner (1990a, June 15). Henry Brenner. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/henry-brenner


Research papers

A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook
Authors: Charles Pearson, Arthur C. Nielsen
June 15, 1990
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Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/a-c-nielsen-sr-


Research papers

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Alfred Politz
June 15, 1990
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Citation

Bartos and Politz (1990a, June 15). Alfred Politz. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/alfred-politz


Research papers

Frank Stanton

FRANK STANTON served as president of the Columbia Broadcasting System from 1946 to 1971. He is associated with some of the country’s top corporations as a director and trustee, including Pan American World Airways, Atlantic Richfield...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Frank Stanton
June 15, 1990
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Citation

Bartos and Stanton (1990a, June 15). Frank Stanton. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/frank-stanton


Research papers

Compatibility between decentralisation and cohesion

In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jean Luis Brousse
June 15, 1990
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Citation

Brousse, J. . (1990a, June 15). Compatibility between decentralisation and cohesion. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/compatibility-between-decentralisation-and-cohesion


Research papers

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Mirella Leonardi
June 15, 1990
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Citation

Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising


Research papers

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development
Author: Felix Serrano Alda
June 15, 1990
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Citation

Alda, F. S. (1990a, June 15). Youth segmentation and attitudes towards different financial entities. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/youth-segmentation-and-attitudes-towards-different-financial-entities


Research papers

The key to understanding 1992: Where do we stand?

I will first of all present to you the main elements of the strategy that was developed to relaunch the European Community - primarily an economic relaunch strategy. I will then tell you a few words of the present political problems. And lastly, I...

Catalogue: Seminar 1990: Countdown to 1992
Author: François Lamoureux
June 15, 1990
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Citation

Lamoureux, F. (1990a, June 15). The key to understanding 1992: Where do we stand?. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-key-to-understanding-1992-where-do-we-stand-


Research papers

Using research to develop a strategic plan for the arts in London

Greater London Arts is the strategic development agency for the arts in London. They decided to produce an Arts Plan for London which would provide, for the first time, a single vision for the arts. In developing the plan, research was conducted...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Cynthia Pinto, Seona Reid
June 15, 1990
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Citation

Pinto and Reid (1990a, June 15). Using research to develop a strategic plan for the arts in London. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/using-research-to-develop-a-strategic-plan-for-the-arts-in-london