Back

A. C. Nielsen, Sr.

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Authors: Charles Pearson, Arthur C. Nielsen

Abstract:

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research organization providing services to corporate clients in 23 countries. Nielsen has been the recipient of many national and international awards, including Denmark’s Knight of Danneborg (1961), the AMA's Parlin Award (1963), and Marketing Man of the Year (1970). Born in Chicago, he received his B.S. in electrical engineering from the University of Wisconsin.

Charles Pearson

Author

This is a long description of some author details.

Arthur C. Nielsen

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The Nielsen consumer single source approach

Catalogue: ESOMAR Congress 1989

Authors: Bruno Colin, Alain Pioche

Company: Nielsen

September 1, 1989

×

Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research Reports

Store traffic survey in C. & A.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1970

×

Citation

, C. (1970a, June 01). Store traffic survey in C. & A.. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-


Case Studies

How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Geir Sandgren

 

June 15, 1982

×

Citation

Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age