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A. C. Nielsen, Sr.

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Authors: Charles Pearson, Arthur C. Nielsen

Abstract:

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research organization providing services to corporate clients in 23 countries. Nielsen has been the recipient of many national and international awards, including Denmark’s Knight of Danneborg (1961), the AMA's Parlin Award (1963), and Marketing Man of the Year (1970). Born in Chicago, he received his B.S. in electrical engineering from the University of Wisconsin.

Charles Pearson

Author

This is a long description of some author details.

Arthur C. Nielsen

Author

This is a long description of some author details.

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Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-c-nielsen-sr-