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A. C. Nielsen, Sr.

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Authors: Charles Pearson, Arthur C. Nielsen

Abstract:

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research organization providing services to corporate clients in 23 countries. Nielsen has been the recipient of many national and international awards, including Denmark’s Knight of Danneborg (1961), the AMA's Parlin Award (1963), and Marketing Man of the Year (1970). Born in Chicago, he received his B.S. in electrical engineering from the University of Wisconsin.

Charles Pearson

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Arthur C. Nielsen

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Research Papers

The Nielsen consumer single source approach

Catalogue: ESOMAR Congress 1989

Authors: Bruno Colin, Alain Pioche

Company: Nielsen

September 1, 1989

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Citation

Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-


Research Reports

Store traffic survey in C. & A.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1970

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https://ana.esomar.org/documents/store-traffic-survey-in-c-a-


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How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Geir Sandgren

 

June 15, 1982

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Citation

Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age


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Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age