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Alfred Politz

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, Alfred Politz

Abstract:

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent contributor to research publications, he has lectured at Columbia, Yale, and New York University. Born in Germany, he studied mathematics, physics, and applied psychology at the University of Berlin.

Rena Bartos

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Alfred Politz

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https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-