Resources Library by ANA

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary

Author: Priyanka Bhargav

Company: Flipkart Internet Pvt Ltd

September 23, 2022

Adding up to Survival

In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...

Catalogue: Congress 2022: 75th Anniversary

Authors: Sarah Roberton, James Boothroyd

Companies: Environics Research Group Ltd., EcoAnalytics

September 23, 2022

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary

Authors: Begonia Fafian, Javier Quinones, Patricia Olivares

Companies: The Coca-Cola Company , Foster & Flow

September 23, 2022

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary

Authors: Amy Knowles, Darlene Macdonald

Companies: RESEARCH STRATEGY GROUP Inc, Maple Leaf Foods

September 23, 2022

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary

Author: Ritanbara Mundrey

Company: Nestle

September 23, 2022

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary

Author:

Companies: InnovateMR, OpinionRoute

September 23, 2022