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Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business


Videos

Cross continental perspectives on data protection

Guest Speaker - Jude Olinger, Founder & CEO, The Olinger Group, United States.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Jude Olinger
January 15, 2017
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Citation

Olinger, J. (2017a, January 15). Cross continental perspectives on data protection. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/cross-continental-perspectives-on-data-protection


Videos

The Wave of automation

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
January 15, 2017
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Citation

Gaiduk, D. (2017a, January 15). The Wave of automation. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-wave-of-automation


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Videos

The agony and ecstasy of teaching an old dog new tricks

Market researchers can't (always) have nice things because they don't think like technology companies.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


Videos

Data confidential

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Diane Berry, Josef Rieder
January 15, 2017
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Citation

Berry and Rieder (2017a, January 15). Data confidential. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/data-confidential-8959


Videos

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Deborah Sleep, Rhea Fox
January 15, 2017
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Citation

Sleep and Fox (2017a, January 15). Seller centric. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/seller-centric


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/the-marketing-impact-score


Videos

Predicting TV viewership with neural networks

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Alex Ruiz
January 15, 2017
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Citation

Ruiz, A. (2017a, January 15). Predicting TV viewership with neural networks. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/predicting-tv-viewership-with-neural-networks