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Is VR the auto industry's sleeping giant?

Date of publication: January 15, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Company:

Author: Narith Panh

Abstract:

Mockups are dead? VR is here. Implications for product and design research.

Narith Panh

Author

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Research Papers

Is VR the auto industry's sleeping giant?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: John Kiser, Narith Panh

Company: Ipsos MRBI

November 14, 2017

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Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant--9165


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Is size important?

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Peter Boden, Martin Clarke

 

June 15, 1996

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Boden and Clarke (1996a, June 15). Is size important?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/is-size-important-


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AUTO BILD market barometer connectivity

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Company: Happy Thinking People

May 24, 2013

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Citation

Moughrabi, Loose and Schindlbeck (2013a, May 24). AUTO BILD market barometer connectivity . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-