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The marketing impact score

Date of publication: January 15, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Company:

Authors: Caroline Smiley, Fiona Blades

Abstract:

This presentation answers a key client question: what is the right Marketing Metric?

Caroline Smiley

Author

This is a long description of some author details.

Fiona Blades

Author

This is a long description of some author details.

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Research Papers

The marketing impact score

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

November 7, 2017

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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research Papers

The impact of networking

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Franz Tessun

 

September 1, 2000

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Citation

Tessun, F. (2000a, September 01). The impact of networking. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-impact-of-networking


Research Papers

The impact of new technologies on the pharmaceutical marketing researcher

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Dennis A. Calvanese

 

June 15, 1983

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Citation

Calvanese, D. A. (1983a, June 15). The impact of new technologies on the pharmaceutical marketing researcher. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-technologies-on-the-pharmaceutical-marketing-researcher


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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-technologies-on-the-pharmaceutical-marketing-researcher