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Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The problems of market segmentation

Classic market research methods do not provide us with any basis for differentiation. In fact, they merely establish simple and rudimentary links between different socio-economic characteristics and buying behaviour, which amounts to slicing the...

Catalogue: The European Marketing Research Review 1967
Authors: Jean Lignel, Andre Cadet
August 1, 1967
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Citation

Lignel and Cadet (1967a, August 01). The problems of market segmentation. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-problems-of-market-segmentation


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
×

Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Images under the magnifying glass

Our fundamental aim was to develop a new and more refined technique of image research which would be so simple to apply that the test persons to be questioned would not have to undergo too much strain, yet the results obtained from the interviews...

Catalogue: The European Marketing Research Review 1967
Author: Herbert Flögel
August 1, 1967
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Citation

Flögel, H. (1967a, August 01). Images under the magnifying glass. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/images-under-the-magnifying-glass


Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967
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Citation

Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/how-corporate-image-research-is-used


Research papers

Market research in insurance companies

In investigating the market for the services of insurance companies, the problems which market research has to solve are quite different in character from those that arise in industries which market manufactures, whether consumer or investment goods....

Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
August 1, 1967
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Citation

Fröhner, R. (1967a, August 01). Market research in insurance companies. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/market-research-in-insurance-companies


Research papers

The contribution of the pragmatist in the changing media research world

This paper describes the pragmatic function of Media Management in linking the theory and the practice. It discusses the type of decisions Management has to take and whether research is offering the right sort of help. It is particularly concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Robert W. Jones, Peter I. Jones
August 1, 1967
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Citation

Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-contribution-of-the-pragmatist-in-the-changing-media-research-world


Research papers

Shopping centre surveys in Great Britain

My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Peggie Sharp
August 1, 1967
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Citation

Sharp, P. (1967a, August 01). Shopping centre surveys in Great Britain. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain