Abstract:
My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have existed before and to the redevelopment of old shopping centres, where obsolescence of buildings and changing traffic patterns make a major reconstruction necessary.
This could also be of interest:
Research Papers
Research into housewife shopping patterns in Great Britain
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Peter A. Rusby
 
June 15, 1962
Case Studies
A shopping centre
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: C. Goud, Len J. Marchant
 
August 1, 1975
