Resources Library by ANA

From Good to Gold

Join renowned Dutch Olympic field hockey coach Marc Lammers for a powerful session on leadership, innovation, and how to build high-performance teams through resilience, adaptability, and a future-focused mindset.Marc Lammers, Dutch Olympic Field...

Catalogue: CEO Forum 2025

Author:

June 12, 2025

Opening Remarks

Catalogue: CEO Forum 2025

Authors: Anne-Sophie Damelincourt, Joaquim Bretcha

Company: ESOMAR

June 12, 2025

The World and Our Industry: Why Geopolitics Matters

How global shifts are reshaping our industry?and what leaders need to do about it.

Catalogue: CEO Forum 2025

Author: Ben Page

Company: IPSOS

June 12, 2025

Interactive Wrap-Up: Insight Exchange + Closing

An open floor for attendees to reflect, share takeaways, and discuss what's next.

Catalogue: CEO Forum 2025

Author:

June 12, 2025

POWERFUL INSIGHTS, OWNED ECOSYSTEM

Alpina has transformed its insights process, leveraging first-party data and retail assets to drive agile decision-making. This ecosystem boosts the visibility and impact of insights, allowing rapid responses to consumer needs and elevating Alpina's...

Catalogue: LATAM 2025

Author:

April 24, 2025

FOUR YEARS OF EVIDENCE FOR THE DEVELOPMENT OF FINANCIAL INCLUSION IN LATIN AMERICA

Credicorp?s Financial Inclusion Index tracks LATAM?s progress on financial accessibility, highlighting barriers that persist across countries. This index not only provides data for market insights but also supports policy recommendations aimed at...

Catalogue: LATAM 2025

Author:

April 24, 2025

SLIM NOT SHADY

Gloria?s Slim Yogurt redefines packaging with neuromarketing, aligning design with the brand?s empowering message. Eye tracking and emotion recognition reveal which elements spark positive reactions, making Slim?s new identity irresistible on the...

Catalogue: LATAM 2025

Author:

April 23, 2025

CLIENTS, AGENCIES, ACADEMY AND PANELS ONLINE

A collaborative initiative involving Yanbal, RECSM, Datum Internacional, and Netquest. This session highlights innovative uses of AI to improve data quality in Latin American market research. 

Catalogue: LATAM 2025

Author:

April 23, 2025

THE OMNICHANNEL EXPERIENCE

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet...

Catalogue: LATAM 2025

Author:

Companies: PepsiCo, Mega Research

April 23, 2025