Resources Library by ANA

The impact and effect of new user-oriented computer facilities in media planning

The paper outlines what has happened to Media Planning, Media Buying and Advertisement Sales as a result of the impact and wide-spread proliferation of micro computers. The paper also highlights the practical problems still prevalent with Users that...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Robert Hulks

June 15, 1988

The natural grouping of banks

In this article 'Natural Grouping', a new technique for image and positioning research is introduced. The more conventional approaches to image research - the free format, the explicit and the implicit techniques - are briefly discussed. The...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Ton Kuylen, Theo M. M. Verhallen

June 15, 1988

What price consultancy?

This paper is written from the viewpoint of a London-based market research agency which undertakes all types of international market research. The paper is primarily concerned with the opportunities that may exist for the researcher in the middle...

Catalogue: Seminar 1988: Business To Business Research

Author: Michael Wilsdon

June 15, 1988

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Joel D. Levy

June 15, 1988

Possibilities and impossibilities of standard business-to-business research

The paper shows that standard methods in business-to-business research have a very promising future when one looks at the market developments. It will be made clear, however, that these possibilities are only very short-term and that the marketing...

Catalogue: Seminar 1988: Business To Business Research

Author: Dick Heinhuis

Company: Burke, Inc.

June 15, 1988

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1988

The emergence of business omnibus services

This paper seeks to describe the conditions which have led to the emergence of various business omnibus services in the UK. It describes the change in British industrial activity which has led to new product development which in turn has led to new...

Catalogue: Seminar 1988: Business To Business Research

Author: Linda Nathan

Company: Marplan Forschungsgesellschaft mbH

June 15, 1988

Psychological analysis of ordinary people and the structure of interviews

"Life-Psycho-Analysis" is psychological analysis of ordinary people in their daily behavior. This is a method which requires to comprehensively understanding from the perspective of why do they act in their shopping behavior as consumers or their...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Jun Aburatani

June 15, 1988

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research

Author: Bruce Roberts

June 15, 1988