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INF*ACT workstation

Date of publication: June 15, 1988

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Company: Nielsen

Author: Thomas R. Ottinger

Abstract:

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface between them as similar as possible, thereby reducing the time it takes to learn to use the system. INF*ACT Workstation also reduces the time spent locating and formatting data.

Thomas R. Ottinger

Author

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Citation

Ottinger, T. R. (1988a, June 15). INF*ACT workstation. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/build-up-of-the-jacobs-suchard-marketing-research-system---integrating-external-and-internal-data