Abstract:

An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with choices, but also makes most purchase decisions subconsciously. IDIs, FGDs and CLTs might not be the best ways to understand the complex mind of this modern-day consumer. Because they are not accurate, bias-free or actionable enough.

Emotion AI is solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision based methods, Emotion Insights are making it easy for brands to humanize their media, digital and shopper experiences. Thus, building a positive emotional connect with their customers and increase conversions.

Join Lava Kumar, CPO and Founder of Entropik Tech as he talks about:

• Introducing Emotion AI to Consumer Research
• Augmenting Traditional Methods with Emotion AI
• Emotion AI driven Consumer Insights for Scalability
• Facial Coding, Eye Tracking and Brainwave Mapping
• Seeing Emotion AI in Action: A Live Demo