Discovering new actionable insights with AI

Date of publication: September 8, 2019

Company:

Abstract:

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI to help address these business questions. It specifically demonstrates the use case of optimizing a creative by providing inputs to help improve its chances of success. This is done with insights related to branding, using Intel's 'past research data' and computer vision/audition algorithms and machine learning technologies in the Course5 Research Suite.

Sunita Venkataraman

Author

This is a long description of some author details.

Manish MIttal

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Actionable shopper insights

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

Research Papers

  • Video