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Qualitative research into United Biscuits basket bag snack

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

United Biscuits Ltd, in conjunction with Saatchi Saatchi Garland Compton Ltd., are progressing the development of a bag snack based on a lattice configuration. Qualitative research was therefore required in order to:

1. Determine how the product is perceived by the consumer, both adult, and child;

2. Provide input into the strategic positioning of the product. 

CRAM/Peter Cooper Archive

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, C. (1978a, August 01). Qualitative research into biscuit count line packaging. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-biscuit-count-line-packaging


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Rademacher, Hesseling and Sterenberg (2008a, November 20). Bag stories. ANA - ESOMAR. Retrieved April 27, 2024, from


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Qualitative and quantitative research into the lovable nuts TV campaign

Catalogue: CRAM/Peter Cooper Archive Collection

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, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-into-the-lovable-nuts-tv-campaign


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Citation

, C. (1979a, June 01). Qualitative research into United Biscuits basket bag snack. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-into-the-lovable-nuts-tv-campaign