Back

Qualitative and quantitative research into the lovable nuts TV campaign

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Geers Gross Ltd. have developed on behalf of United Biscuits Ltd. a new television campaign for KP nuts featuring Charlie Brown type characters with American accents. Some concern has been expressed over the desirability of using American accents in terms of a possible antagonism of requirements of the target market. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research into the Heinz tomato ketchup 'tapestry' campaign

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1976

×

Citation

, C. (1976a, October 01). Qualitative research into the Heinz tomato ketchup 'tapestry' campaign. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-heinz-tomato-ketchup-tapestry-campaign


Research Reports

Qualitative research into Kotex advertising campaign

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 3, 1974

×

Citation

, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


Research Reports

Quantitative and qualitative research into wig ownership

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1970

×

Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership