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Qualitative and quantitative research into the lovable nuts TV campaign

Date of publication: January 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Geers Gross Ltd. have developed on behalf of United Biscuits Ltd. a new television campaign for KP nuts featuring Charlie Brown type characters with American accents. Some concern has been expressed over the desirability of using American accents in terms of a possible antagonism of requirements of the target market. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership