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Brown, M. M. (1967a, August 01). Brand awareness and image in relation to purchasing behaviour. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/brand-awareness-and-image-in-relation-to-purchasing-behaviour
de Groot, G. (1967a, June 15). The advertisement or the consumer? Which should we examine?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-advertisement-or-the-consumer-which-should-we-examine-
van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertising-for-consumer-durable-goods
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved September 25, 2024, from
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved September 25, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved September 25, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved September 25, 2024, from
Smolensky, P. (1963a, June 15). Analysis tendencies of our time. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/analysis-tendencies-of-our-time
Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-consumption-pioneers